Category: Industry Trends

  • The Myth of Great Technology

    It has become blatantly obvious that technology alone does not a winner make. Or maybe it is still not so obvious to some, since many companies still focus entirely on technology and forget the more obvious ‘raison d’être’ of satisfying their market’s needs! Service providers are among the most susceptible to this problem. Most are [...]

  • Anyone can sell an online service – its giving it away free that’s hard

    Chris Anderson, the editor of Wired Magazine, is well known for having popularized the idea of the Long Tail and the Zero Dollar Economy. But there are complexities inherent to giving things away for free that Anderson did not exactly address in his Wired article from 2008 and the subsequent book. Anderson’s theory goes like [...]